Digital Account Manager, International Digital Sales

Department:​​ Digital Sales, International Digital Sales
Line Manager:​​ Vice President, International Digital Distribution
Location: ​​London, UK

Lionsgate is a leading distributor at the forefront of driving growth from existing and new digital platforms.  We are searching for an ideal candidate to support this evolving area of the business reporting into the Digital Account Director.  The chosen candidate will form an integral part of the home entertainment group in achieving optimum results on its digital business from our TVOD, EST and AVOD platform partners.  The Lionsgate digital team works closely with all key internal teams including Operations, Marketing, Legal, Finance and the Lionsgate US office. The team focuses on successfully rolling out digital initiatives and delivering best in class service to our digital platform partners at the same high standard that we deliver to our existing physical accounts.
Managing a number of key digital accounts across UK and International territories, the role is responsible for planning and executing digital-specific initiatives and works collaboratively with the relevant teams to ensure that all Digital activities are fully aligned with customer objectives, coherent with Lionsgate’s overall business strategies, and on plan to exceed targets.

Key Responsibilities:

Digital Customer Management
• Grow the digital business for Lionsgate by optimising digital account management across the UK and other International territories.
• Manage a portfolio of key digital accounts, monitor customer profitability and prioritise commercial activities with each account
• Act as primary day-to-day commercial contact for digital accounts and facilitate engagement at multiple levels and through appropriate contacts within Lionsgate both in the UK and US
• Conduct regular product presentations and business reviews for each account  with support from the Home Entertainment team
• Implement joint activity planning with each account to ensure Lionsgate delivers against their objectives while achieving targets
Trade Marketing and Promotions
• Define key promotional and merchandising requirements for each account, allocate co-op budget (as available) and monitor spend vs. account performance
• Work with the Home Entertainment team  to determine product range, promotional price offers and placement that maximize digital sales with each account
• Develop a promotional calendar for Digital accounts, liaising where appropriate to co-ordinate activities
• Manage the implementation of Digital promotions and trade activities, developing  joint plans with accounts and agreeing guidelines for excellent execution
• Liaise with the marketing team to ensure sign off and support for tailored marketing activities and account exclusive offers

Business Planning and Development
• Build a thorough understanding of Digital customer needs and key levers to achieve Lionsgate objectives; monitor competitor strategies
• Provide input into the development of Digital market opportunities and new customer initiatives
• Monitor weekly/monthly performance and recommend action as appropriate to improve sales, margin, and share of customer business
• Generate and implement rolling customer business plans to meet / exceed targets at account business target levels

Experience / Knowledge / Skills:
• Account Management experience including strong sales and negotiation experience
• Highly organised and able to meet strict business deadlines and capable of working under pressure
• Good understanding of the Digital rights landscape
• Ability to inspire customers and drive excellence in relationships with all Lionsgate stakeholders
• Customer business planning experience including strength in annual and quarterly  planning to achieve overall targets
• Experience gained on digital distribution within a digital, Home Entertainment, content licensing or other company engaging in digital management is preferred
• Specific experience and knowledge of digital distribution business and traditional home entertainment business
• Knowledgeable and passionate about film and TV beneficial
• A high standard of influencing and interpersonal skills, in order to build and develop strong client and internal relationships
• Confident at building and maintaining strong business relationships
• Strong data analysis, communication and presentation skills
• Knowledge of and interest in digital entertainment businesses and business models
• Desire to innovate to help drive Lionsgate business forward
• Work collaboratively with all stakeholders
• Demonstrate integrity in day to day performance
• Word, Powerpoint & Excel proficiency required
• Languages beneficial, not vital

We look for candidates who demonstrate the Lionsgate values: Collaborative, Passionate, Innovative, Inspiring, Integrity:
– Collaborative – a great team player who works well alongside all stakeholders
– Passionate – an ability to enrol, involve and motivate others with your ideas and plans
– Innovative – a creative flair, with the ability to think differently and offer new solutions and ideas
– Inspiring – demonstrate drive, tenacity and commitment to the job in hand
– Integrity – remaining true to the company’s values and always acting with positive intent